Original post at http://feedproxy.google.com/~r/blogspot/WUYV/~3/06Oo9ZtFAhk/say-what.html
From the Whoville Whosier:
"On October the 5th, the Whoville United Methodist Church held its 300th Annual Fence-Sitting Contest at the County Fair Grounds. As always, the Contest was open to the entire Community. For the third year, the proceeds from the entry fees went toward the Whoville Community Library. The event was won by Orson Hardbottom, who sat on the fence for 13 hours, 26 minutes, and 6 seconds by using his leg-wrap technique. When this reporter asked Orson for a comment, he said: 'I love traditions, but I sure hope they don't use barbed-wire again next year!'"
Those of us who are old enough to remember print journalism remember the reporter's mantra: "who, what, when, where, why, and how". Many of us should be using these same questions when we are trying to communicate a clear message or make a welcoming invitation.
Who: Who is invited? Who would benefit from the event? Who will be involved? Who is hosting it? Who is the contact person? Have I told people anything about my organization?
What: What is the event? What does it cost? What will people learn? What is included with the registration fee? What do people need to bring?
When: What is the day and time of the event? When is registration? When will it be over? What is the agenda?
Where: What is the address where the event is being held? Have I attached a map or a link to a map? Are there restaurants or other amenities nearby?
Why: Why are you having this event? Why would people want to go to it?
How: What is the format of the event? How can people register on line? How can people share the information with their friends and their churches?
One last "what" - what would you add that would allow people to attend your event with comfort and foreknowledge?