Jan 30 2013
SOUND BITES: Something to chew on that is good for the soul™: DON’T JUDGE TOO QUICKLY
Two of the best commercials shown during Super Bowl XXXIX were sponsored by Ameriquest Mortgage Company. Both had the same message: “Don't judge too quickly.”
In one ad, a convenience store shopper is standing at the counter and talking on his cell phone. He says to the person on the other end, “You're getting robbed.” The two clerks hear those words and react by squirting the man with pepper spray, slugging him with a baseball bat, and then zapping him with an electric cattle prod.
In the second commercial, a man is preparing a romantic dinner. He chops vegetables with a large knife, while tomato sauce simmers on the stove. A white cat knocks the pan of sauce onto the floor and then falls into the mess. Just as the man picks up his tomato-splattered cat, his wife opens the door. She sees him holding a cat dripping with red sauce in one hand and a large knife in the other. The scene appears to be unmistakably horrific.
As these ads show, things aren't always as they first appear.
-- Richard Kauffman
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