I’m told it wasn’t the first time the Philippines Central Conference has been streamed live on the web, but it was the first time a full crew of communicators used four camera and a switcher to produce the conference for the web. In any case, the Philippines, one of the most active nations in social media, was able to view the full plenary sessions of the conference that was slated to elect three bishops.
When I turned on my iPad in the church sanctuary where the conference was held, forty bluetooth devices appeared in my settings. It should come as no surprise. Filipinos send a billion text messages a day and according to one website it could be even more. More than 75% of Filipinos are active in social media with 28 million registered users on Facebook.
Among Facebook users, 52% are females from age 18-24 followed closely by users 25-34. Three of the top four cities for The United Methodist Church Facebook page are in the Philippines.
What this will mean for the faith communities in the Philippines is only not yet clear. But these media, and this media engagement will likely have similar effects upon Filipinos that it has had on other peoples around the world: buffeted by a flood of commercial messages delivered through digital media, phone calls replaced by text messages, better informed, empowered individuals.
As I watched the young volunteers running webcast, I was impressed by their skills and energy. They were learning on the fly, but they were producing a professional product. Despite some technical difficulties (the roof of the church sanctuary was metal and it interfered with the walkie talkies they used to communicate remotely), they adapted and managed the live feed with great skill.
The story is very similar around the world. The church exists in a new media landscape that gives us the ability to tell our story globally, communicate instantaneously and reach more people than ever before. If we recognize this and utilize these media strategically and with theological care, it is a time of unprecedented opportunity to bring the values of the Christian faith to a hurting and broken world.